The Facebook Pixel is a very valuable tool for tracking business data on Facebook even though its effectiveness has decreased over the past few years. To overcome this lack of effectiveness, Facebook created the Facebook Conversions API to support the pixel and get more complete data.
Google Ads offers a new way to measure offline leads
To help businesses gain more accurate data about their consumers’ buying journey, Google Ads recently introduced a new feature called “Advanced Lead Conversion Tracking.” This feature allows advertisers to measure offline conversions from their campaigns. The goal of Advanced Conversions for Leads is to track consumers’ activity and leverage their data across different touchpoints.
How to configure Google Analytics 4 using Google Tag Manager?
Google Analytics 4 is a measurement solution that replaces Universal Analytics. As of July 1, 2023, the standard properties of Universal Analytics will stop tracking new visits to your website. Therefore, it is important to prepare for Google Analytics 4 if you are still using Universal Analytics.
The metaverse: a revolution for e-commerce!
Since Mark Zuckerberg’s decision at the end of 2021 to rename the Facebook group Meta, a new digital era has started with the metaverse. In an economy where e-commerce is constantly gaining market share, the opportunities offered by this 3D Internet universe are unlimited.
Banking sector: how to manage your CRM database efficiently?
Today more than ever, customer knowledge is one of the major levers of marketing and sales performance. For banks, a CRM database contributes significantly to improving the customer experience. It helps them organize and store information about their customers including contact information, transaction history, and records of previous interactions.