Are you considering implementing a marketing strategy on TikTok for your business or organization? Find out how to make the most of this social network to get your business off the ground.
CRO and SEO, the winning combination!
From an SEO perspective, an organic search strategy is about increasing the amount of organic traffic to the site while gaining quality leads. To achieve this, you need to have an effective strategy and consider adding an element of CRO. What is the role of a CRO in an SEO strategy? Our experts explain everything […]
How Google Ads Performance Max helps you boost conversions
Google recently introduced a new type of automated campaign called Performance Max. The goal of these campaigns is to optimize your performance across the entire Google Ads inventory from a single campaign using machine learning. In this article, our experts explain the importance of these campaigns to improve your conversions on all Google channels.
Web tracking: how does it work and why is it important for your business?
How can you measure your company’s return on investment reliably and solidly? The answer lies in tracking your business efforts by collecting useful data through web tracking.
How to optimize your internal links and improve your SEO?
Internal links are a powerful ranking factor. Like backlinks, they can convey content and tell Google which pages are most important. In addition, when implemented correctly, internal links are a legitimate way to improve your rankings and overall website performance. Let’s take a look in this article at how to build a solid internal linking […]