Did you know? Over the past six years, the cost of acquiring new customers continues to rise. Yet, even if the marketing budget has increased, customers tend to trust brands less. You can overcome this with the right strategy to capture customers’ attention, create greater engagement and improve sales conversion. In this new article, you […]
Google Search: Continuous scrolling now available
Google has recently announced a new continuous scroll feature that should bring some changes to the search, to improve the user experience. Let’s discover together in this article the advantages of a continuous scroll and its impact on your SEO.
White: design, color and culture
White is a bright, brilliant color that gives volume and solidity to objects. The use of this color conveys a sense of simplicity. White also allows other colors to stand out. Usually, the color white represents purity, calm, serenity, freshness, innocence, peace, light, and balance. However, this is not the case in all regions of […]
How to promote your brand and outshine the competition during the holidays?
Every time the end of the year approaches, advertisers are faced with the same challenge: What can they do to promote their products and improve their sales? This article outlines the key tactics you need to be aware of to create your special holiday marketing campaign and ensure its success.
How to boost the Click-Through Rate of your email campaigns?
It is almost impossible today to have an online business without sending emails. The biggest challenge in this process is not only to get a good opening rate but also to get people to take action by clicking on your email campaigns (CTR). If you want to increase your chances of improving the click-through rate […]