Table of Contents Digital has become a big part of consumer habits in recent years, including when it comes to buying your next car. In fact, car dealerships have been directly impacted by the new car purchase habits of buyers. Today’s increasingly connected buyers prefer to search online rather than visit a physical store. In […]
4 winning strategies for the beauty sector
Table of Contents Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L’Oréal closed the first quarter of 2022 with a 19% increase […]
Social Shopping: Guide to shopping on social networks
Online commerce is evolving at an impressive speed and now touches all sectors of activity thanks to its global reach. Social networks and the emergence of “Live” formats play an increasingly central role in this transformation. Social Shopping, or the art of skillfully merging social networks and e-commerce, has grown to offer a unique and interactive shopping experience to consumers.
Google Helpful Content SEO: Maximize Your Online Visibility!
One of the major challenges for marketing teams is to ensure that their content is not only well-ranked in search engines but also meets the needs of their audiences, to foster the organic ranking of their business. This is the whole challenge of Google Helpful Content SEO, Google’s algorithm that relies on users’ search intent to offer them the most relevant content possible.
Web Accessibility: how to make a website more accessible and inclusive?
When we talk about accessibility, we tend to spontaneously associate this concept with the physical accessibility of a place. However, this notion also concerns access to information, particularly through the web, from which certain audiences can be excluded when a website or digital tools are not designed taking into account their potential difficulties.