The greatest enemy of a marketer is repetitive, tedious tasks that keep you from focusing on your most important missions. This is where marketing automation comes into play and can make a real difference. An increasing number of companies are using this technique to save valuable working hours, improve their sales performance and strengthen their […]
How to leverage Instagram Shopping to boost your sales?
With shops, collections, stories, direct videos, etc., Instagram has been able to take advantage of the behaviors of Internet users to create a unique shopping experience for different brands. The positive effects are noticeable with 70% of consumers using this platform to get inspired by its content and to discover products before making a purchase. […]
B-to-B business: How to improve your brand awareness and build customer loyalty through digital?
As the web has taken an important place in the daily life of customers, B-to-B companies are obliged to use digital marketing to improve their sales and reach their business objectives. Recent years have been marked by a significant decrease in direct commercial actions in favor of online actions. In this context, digital marketing is […]
How to successfully digitalize your industrial company?
Technological progress is used to improve internal processes, conquer new markets, and even transform companies’ business models. The industrial sector has integrated digital into its production processes to strengthen its activities and prosper in the context of the health crisis.
Google Core Web Vitals: the new Ranking Signals for SEO
In their quest to make user experience when browsing more relevant and enjoyable, the search engine giant Google says it will make changes to the search engine ranking by integrating user experience into its SEO criteria. These algorithm changes, originally scheduled for May 2021, have been delayed until mid-June to give advertisers more time to […]