Have you heard of the ROPO effect also known as Research Online Purchase Offline? This approach is associated with the digital marketing strategy that links “web to shop” and “shop to web”. It should not be underestimated because ROPO modifies the purchase path of Internet users. To integrate this technique effectively, companies should adapt their […]
Design Trends: Flat Design and Material Design
Since the global pandemic, Mobile UI also known as mobile User Interface has greatly evolved, as has how users interact with companies’ digital tools and platforms.
How to successfully implement Digital Transformation into your business?
Digital technology has drastically impacted companies around the world. It has created a major strategic issue for companies that want to become efficient and who wish to maintain a competitive edge. What are the roles of technological innovations and digital tools? How do they impact the growth and profitability of companies?
How to use a CRM to improve ROI?
Today, companies around the world are being confronted with the same issues related to data: information must be reliable, updated, personalized, and secure. It is important to establish this to adapt to consumers’ new expectations and requirements. It will also enable companies to adapt and respond in real-time.
How to implement an effective data-driven marketing strategy
Today, brands have access to a huge amount of customer data that allows them to understand and analyze customer behavior in-depth, as well as to create customer experiences tailored to their expectations. To grow your business and make the right strategic decisions, you need to implement a data-driven marketing strategy.