Today the industrial sector is faced with an increasingly competitive market, especially since the arrival of innovative technology and services. The key factors to the digital transition Digital and Data: To monitor production lines quickly and efficiently, manufacturers must collect, analyze, and process data to succeed in their digital transformation. The digitization process should be […]
Gamification: a must to make your luxury brand to take off
Gamification is the application of game design and game principles in non-game contexts. It is a way to enchant customers by making unusual interactions in a playful context. For example, integrating it into a fun purchase, or adding an appeal of winning or a competitive aspect to digital marketing. It is also a way to […]
Beauty Meets Technology: The Future of Connected Beauty and Skincare
Online cosmetics is an industry that is currently booming. 31.3% of consumers said they bought at least one cosmetic product online in the year 2020, making the beauty sector the 4th largest e-commerce market in terms of its number of customers. So how is the beauty industry changing? Our digital experts took a closer look […]
How to reduce and optimize your bounce rate with Google Analytics?
Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
Mobile Marketing: The Key to Success in Digital Marketing
If you are looking to reach a greater audience, generate new leads, increase your sales and build customer loyalty, the use of mobile web marketing and its different channels is ideal. It offers you many possibilities to reach your target audience including mobile advertising, responsive design, personalized SMS marketing, geo-targeting, etc. Although it has many […]