The mass-market sector is undergoing a major transformation directly linked to digital and social shifts in the world. The stakeholders of the industry are all looking for offers that will make a difference and digital media is at the core of these new changes. To reach the right target with the right message at the […]
Boost Google AdWords campagains ROI with call tracking and AI
Once you have launched Google AdWords campaigns with a specific marketing objective, you need to determine which ones are the most effective in terms of cost and results. This is why we advise you to optimize your ROI by integrating call tracking and conversational intelligence with your Google ads. Indeed, the combination of these two […]
Six video trends to try in 2021
One of the strongest trends in the world of digital marketing in the last decade has been video.
Discover Universal Application Promotion Campaigns (UAC)
In this article, Eminence’s digital experts take a closer look at Universal Application Campaigns (UAC), so that you can make the most of your app ads on different iOS and Android operating systems and generate traffic.
What is PPC Marketing?
In this article, our digital experts at Eminence explain what PPC marketing is and how to effectively use this technique to increase your visibility and measure your campaigns. What is PPC and how does it work? PPC, also known as Pay-per-click advertising or Pay-per-click marketing, is a digital advertising method that generates traffic to […]