Digital marketing is constantly evolving thanks to the development of new tools and innovations. Indeed, Machine Learning is a prime example of this as it offers new performance opportunities to companies and allows them to better understand their customers. Thus, enabling companies to offer their clients the best possible experience.
Christmas 2020: Consumer Insights & Digital Strategies for the Festive Season
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will contribute to new consumer trends in 2021 and beyond. Facebook IQ offers insights, studies, and research using people, advertising, and […]
Why should you implement a Marketing CRM solution?
Proper management of customer data plays a big role in the success of your marketing strategy and to make you reach your business objectives. Getting a marketing CRM software guarantees a well-structured database that will allow your company to make relevant and coherent strategic decisions.
The Covid-19 crisis: a booster for digital transformation
The current circumstances, caused by the spread of Coronavirus, have accelerated the adoption of digital for many companies and the appearance of new digital habits. This is why we recommend you reorient your strategic approach to transform your business activities to meet the new digital expectations of your customers. How can you do that? Eminence […]
Google Ads: What’s new in 2020?
One of the most popular platforms for advertisers, Google Ads is used to attract qualified traffic to websites and online shops. Google often updates its rules and regulations. In order to optimize your advertising campaigns on this platform, it is essential to be aware of their latest changes. Let’s take a look at what is […]