Social networks are tools that you should integrate in your digital strategies in order to communicate in full transparency with your audience and, thanks to their interactive aspect, you will be able to get feedback on your digital actions.
Summer is often considered to be the least important time of the year for companies. But your community and your customers want to stay in touch with you and hear from you. Consumers have more time to browse the internet, follow promotions and news from their favorite brands.
Summer is a calmer period and therefore a more difficult for many e-merchants. It is natural to see a decrease in sales in the online shopping sector as consumers travel and take advantage of the good weather. Sales increase in late August or early September when customers return to their daily habits and work.
With over 1 billion active users per month, Instagram is one of the fastest growing social networks, making this platform a weapon used by many brands to connect with more audiences and boost sales.