This year, our agency Eminence is partnering with the 3rd edition of the Geneva Social Selling Forum. The event will take place at UBS Acacias Geneva the 12th September and we are looking forward to have the opportunity to meet you during this event.
“June 2019 Core Update”: Important update of the Google algorithm
Often, Google updates its algorithm which directly affects search results on SERPs (Search Engine Result Pages). “Core Updates” are updates to the algorithm that change the way Google ranks sites in its search results. They therefore act on the ranking of natural search results, this in turn impacts the traffic of different companies, positively or […]
Everything you need to know about influencer marketing – Part 2
In our last article, we explained what is influence marketing and what are the different levels of Instagram influencers, as well as how they represent a real lever for brands.
Everything you need to know about influencer marketing
By adapting the famous word-of-mouth principle to digital, influencer marketing proves to be a particularly effective strategy for improving a brand’s visibility, reaching an ever-wider audience, and acquiring new prospects. In this article, we will explain what influencer marketing really is and why an influencer strategy can be fruitful in terms of communication for your […]
The future of digital marketing will be around community or will it?
Eminence, digital marketing agency in Geneva, discusses Mark Zuckerberg’s recent statements and highlights the issues related to community marketing. What does this shift from networks to communities mean for digital marketing? Why and how to create a community around a brand? What are the challenges and keys to success?