To help businesses gain more accurate data about their consumers’ buying journey, Google Ads recently introduced a new feature called “Advanced Lead Conversion Tracking.” This feature allows advertisers to measure offline conversions from their campaigns. The goal of Advanced Conversions for Leads is to track consumers’ activity and leverage their data across different touchpoints.

How can you measure your company’s return on investment reliably and solidly? The answer lies in tracking your business efforts by collecting useful data through web tracking.  

By now, you’ve probably heard about Apple’s new iOS 14 update, which has impacted how personalized ads are delivered on social networks and how users’ personal data is collected. This update requires iOS apps to proactively ask users for permission to track them on other apps and websites; whereas previously, users were tracked by default.