Digital marketing is constantly evolving thanks to the development of new tools and innovations. Indeed, Machine Learning is a prime example of this as it offers new performance opportunities to companies and allows them to better understand their customers. Thus, enabling companies to offer their clients the best possible experience.
Why should you implement a Marketing CRM solution?
Proper management of customer data plays a big role in the success of your marketing strategy and to make you reach your business objectives. Getting a marketing CRM software guarantees a well-structured database that will allow your company to make relevant and coherent strategic decisions.
Google Ads: What’s new in 2020?
One of the most popular platforms for advertisers, Google Ads is used to attract qualified traffic to websites and online shops. Google often updates its rules and regulations. In order to optimize your advertising campaigns on this platform, it is essential to be aware of their latest changes. Let’s take a look at what is […]
Google delays mobile-first indexing deadline to March 2021
Google has announced that it wants to give more time to webmasters, SEOs and developers to prepare for the transition to mobile-first indexing. The deadline has been moved from September 2020 to March 2021.
Coronavirus’ marketing impact: How is COVID-19 Affecting Businesses?
Fear of contamination, confinement, partial unemployment, risk of bankruptcy and an unstable financial future… The pandemic we are currently experiencing has plunged companies into a new, brutal reality.