Seasonality impacts most industries, but by communicating the right message at the right time and adapting to the seasons you can generate traffic and sales.
Google takes user experience into account in its ranking !
Always with the aim of satisfying its users, Google announces the arrival of a new update of its algorithm for 2021: the user experience will be an essential criterion to be well referenced on search engines. Users are increasingly demanding and impatient. They are asking for more simplicity, more speed and more accessibility to companies.
Social networks: your allies in times of crisis!
Social networks are tools that you should integrate in your digital strategies in order to communicate in full transparency with your audience and, thanks to their interactive aspect, you will be able to get feedback on your digital actions.
Summer holidays: should we stop communicating?
Summer is often considered to be the least important time of the year for companies. But your community and your customers want to stay in touch with you and hear from you. Consumers have more time to browse the internet, follow promotions and news from their favorite brands.
How to manage your e-commerce during the summer holidays?
Summer is a calmer period and therefore a more difficult for many e-merchants. It is natural to see a decrease in sales in the online shopping sector as consumers travel and take advantage of the good weather. Sales increase in late August or early September when customers return to their daily habits and work.