Why Big Data is capturing the Fashion Industry? Through the accumulation and analysis of data from consumer buying processes, GPS profiles, and Social Media Behaviour, companies can recognise our needs before we are aware of them. In particular, in the Fashion Industry there are promising possibilities to improve the consumer experience and to better react […]
Chatbot – flash in the pan or great investment for your company?
Chatbots are meeting the current trends – does it make sense to create one for your company or is it just a short-dated movement? Eminence will provide you with some in-depth information and reveal some precious insight.
How to help generate leads through social media
Social Media in the past few years has been used by businesses all over the world. B2B and B2C companies all want a slice of the digital pie. Here in the Middle East, Facebook is the most popular social network overall, and consumers are spending more time attached to their phones than ever before. This is […]
Push and Pull Marketing in 2017
We have all heard of push and pull marketing, but recently, there has been less of a push. Just to be clear on these, push marketing is advertisements, promotional offers and emails all filling email inboxes with content- That is all being pushed to the client, somewhat unwillingly. This is wasting both your time and […]
Push and Pull in Digital Marketing in 2017
Digital marketing has been something that has rapidly grown in the past 10 years. Businesses are getting tired of losing out on potential customers with no reason why. Digital marketing is at the forefront of every businesses success. Eminence has conducted some research in what is out there and how is it being used to […]