Gamification is the application of game design and game principles in non-game contexts. It is a way to enchant customers by making unusual interactions in a playful context. For example, integrating it into a fun purchase, or adding an appeal of winning or a competitive aspect to digital marketing. It is also a way to […]
Beauty Meets Technology: The Future of Connected Beauty and Skincare
Online cosmetics is an industry that is currently booming. 31.3% of consumers said they bought at least one cosmetic product online in the year 2020, making the beauty sector the 4th largest e-commerce market in terms of its number of customers. So how is the beauty industry changing? Our digital experts took a closer look […]
Mobile Marketing: The Key to Success in Digital Marketing
If you are looking to reach a greater audience, generate new leads, increase your sales and build customer loyalty, the use of mobile web marketing and its different channels is ideal. It offers you many possibilities to reach your target audience including mobile advertising, responsive design, personalized SMS marketing, geo-targeting, etc. Although it has many […]
Consumption is the driving force behind global digital changes
The mass-market sector is undergoing a major transformation directly linked to digital and social shifts in the world. The stakeholders of the industry are all looking for offers that will make a difference and digital media is at the core of these new changes. To reach the right target with the right message at the […]
Six video trends to try in 2021
One of the strongest trends in the world of digital marketing in the last decade has been video.