The e-commerce sector is constantly evolving and this year was no exception. More than ever, retailers are improving their e-commerce operations to better meet customer needs.
Write SEO content that ranks high on search engines
According to 2020 data from Tim Soulo of Ahrefs, 90% of content on the web receives no traffic from Google. Therefore, optimizing content for SEO is essential to increasing your site’s organic traffic and ensuring that your content is written in a way that reaches the most people possible.
Google My Business: the key to successful BtoB local SEO
Nowadays, using Google My Business (GMB) to reference locally your BtoB business is a powerful tool if you have local customers and a limited catchment area. It allows you to highlight your B2B business in Google’s geo-localized results and in Google Maps to reach qualified leads while strengthening your company’s e-reputation.
Design Trends: Flat Design and Material Design
Since the global pandemic, Mobile UI also known as mobile User Interface has greatly evolved, as has how users interact with companies’ digital tools and platforms.
How to reduce and optimize your bounce rate with Google Analytics?
Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.