Define objectives that are aligned with your company's overall goals, and identify the relevant key performance indicators (KPIs) to measure your progress.
Data tracking aims to systemize the gathering and storage of user browsing data from all visits made to your digital platforms, with the goal of analyzing them.
Data tracking refers to the collection and analysis of information related to user interactions on your website, mobile applications, or other digital channels. This data includes details such as visited pages, actions taken, session duration, conversions, and much more.
By establishing a well-structured digital data collection method and utilizing appropriate analysis tools, you can:
This can have a significant impact on your company's growth and give you a competitive edge.
Interested in understanding the profile of your prospects or customers?
What benefits could you gain from implementing a tracking plan for your marketing and sales strategy?
Data tracking allows you to better comprehend your target audience and create detailed personas, thereby providing them with a more personalized experience.
By identifying friction points, navigation difficulties, or underperforming pages, you can make suitable improvements.
You can segment your audience based on numerous criteria, enabling you to offer personalized content and deals to maximize their engagement and conversions.
You can identify the key moments to implement remarketing strategies, increase customer loyalty and focus on promoting long-term loyalty.
You benefit from a clear view of the performance of your marketing campaigns and your key performance indicators, which facilitates decision-making, especially when it comes to budget allocation.
Data tracking, therefore, allows you to understand your audience, optimize their user experience, and improve your performance, thereby contributing to your company's growth. You will be better positioned to stay competitive in the market by:
Focus on Web Analytics
Web Analytics involves the analysis of descriptive, statistical, and predictive data, also known as data mining.
Web Analytics is valuable for understanding your audience, improving the effectiveness of your online marketing, and increasing conversions. Data analysis involves sorting large datasets to identify relationships between channels and audience behaviors.
Website tracking allows you to observe visitor behavior on a website or within a mobile application. It also enables the study of overall navigation behavior to establish defined profiles, analyze responses to advertisements, and track user actions following receipt of a marketing email.
Eminence uses technology tools inherent to tracking to collect this information, including Google Analytics 4, Google Tag Manager, Adobe Analytics, and Adobe Tag Manager.
Navigation tracking Privacy compliance
Tag management and recoding Tracking social media behaviors
Real-time analysis Predictive audience segmentation
Easy tag management Responsive delivery of personalized content
To implement a tracking plan, you need to configure analytics tools and set up your channels to track audience navigation. Here are the key elements we use:
What are the foundations of an effective tracking strategy?
Define objectives that are aligned with your company's overall goals, and identify the relevant key performance indicators (KPIs) to measure your progress.
Make sure your website, application and other channels are properly configured for data tracking, such as the presence of tags.
Create a process for collecting data from various sources, centralizing and consolidating them for global analysis.
Implement A/B tests and other experiments to iterate and continually optimize your tracking strategy.
Implementation of Google Analytics 4 Tracking Plan for Bodyline Center
Focusing on the power of Cross-referenced Data
Thanks to the cross analysis of your audiences, our digital agency, Eminence, consolidates the data collected on different channels (website, social media, applications, etc.) as valuable sources of information to better target your users with personalized advertising campaigns.
We centralize all data from your various channels on a single platform using a tracking plan (pixels, tags, custom events, etc.). The concept of omnichannel focuses on the overall experience, aiming to synchronize different channels and create synergy to streamline the purchasing experience, fostering a constant synergy among all touchpoints.
We discuss your business and marketing goals and identify the most relevant tracking KPIs to measure results.
We compare and choose the tracking tool best suited to your needs, current tools, and its range of features.
We ensure that your site and other channels have tracking tags and control the proper configuration of tools.
We define the channels to track, the data to collect, and then consolidate them to gain a good view of behaviors.
We analyze all the data and monitor it to extract the information that will help you make the right decisions.
We identify clear and precise objectives that you wish to achieve through your data tracking strategy, such as:
Subsequently, we determine the KPIs (Key Performance Indicators) that will allow us to measure campaign results and track progress.
These KPIs should be relevant, measurable, aligned with your goals, and significant for your business. For example, your KPI could be the conversion rate, bounce rate, time spent on the site, or the total number of leads generated, etc.
We select the tracking tools best suited to your needs, such as Google Analytics, Adobe Analytics, or Mixpanel, among others. This decision is based on:
The correct technical configuration of your website or applications is essential for successful digital tracking. We ensure that they are correctly configured and check for the following:
We determine the key data and sources to be collected, such as your website, mobile applications, advertising campaigns, social networks, etc.
We consolidate the data into a centralized platform to facilitate the analysis and interpretation and to identify trends, behavioral patterns, strengths, painpoints, and optimization opportunities. When consolidating all this data, we look for key insights to:
We regularly track the performance of your marketing initiatives using the previously defined KPIs and present them in custom reports and dashboards. From this, we can make a clear evaluation of results, identify opportunities for improvement, and necessary adjustments.
The aggregation of data makes it possible to refine any type of cross-channel analysis in order to understand the attribution and contribution of each lever according to the settings put in place, the investment and the type of audience within the conversion funnel.
You are now equipped to make informed decisions, based on concrete insights and can now:
Why not use the data you collect to strengthen your CRM?
As specialists in data collection and analysis, our digital agency based in Geneva has the ability to handle a high level of data complexity. We adopt an Up & Down approach:
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