AUDIT AND CONTEXT
Social, economic and competitive context analysis. Complete audit of your digital channels.
At Eminence, we are truly passionate about strategic digital marketing. Our team is here to help your business grow.
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Our digital agency covers the entire digital conversion funnel to offer you a holistic strategic approach, whether in defining your digital marketing strategy, collecting and analyzing data, creating your acquisition campaigns, or optimizing your web assets such as your website.
By adopting an omnichannel (multi-channel) strategy, your company can leverage all points of contact with its target audience, including current and potential customers. Today, the average user uses 3 different networks to interact with a brand. So why not take advantage of this?
With an omnichannel strategy, you'll be able to vary your communication formats and use different approaches to disseminate your messages.
Our digital marketing agency, Eminence, specializes in owned, earned and paid marketing, enabling you to implement a complete, high-performance 360° digital strategy.
When we develop a digital strategy in collaboration with our customers, we follow an efficient 7-step process.
Social, economic and competitive context analysis. Complete audit of your digital channels.
Definition your objectives using the SMART method. Set up performance indicators to measure results.
Determination your B2C and/or B2B targets. Development of your personas and target strategy.
Definition of key questions QQOQCCP. Consideration of market trends, competitors and scope.
Assess budget requirements. Prioritization of the levers according to their cost and return on investment (ROI).
Definition of your content: formats, design, tone of voice. Establishment of a media and/or editorial plan that takes into consideration the different channels and frequencies.
Performance tracking: monitoring and reporting via dashboards. Strategy adjustment and optimization based on your KPIs.
With our business-centric, customer-focused approach and expertise in digital strategy, Eminence is the perfect partner for you when it comes to finding an innovative, high-performance digital marketing agency.
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