This is a content creation strategy designed to attract visitors with the aim of converting them into leads, and then into customers.
Communications policy that involves identifying digital media,
developing a strategic plan and implementing actions
to achieve its marketing and sales objectives.
In recent years, the growth of the Internet has been exponential, resulting in a spectacular proliferation of websites. As a result, the competitive landscape has shifted to online content, posts, views, channels, website clicks and purchases generated, both online and offline.
As an integral part of a 360° global communications policy, a digital strategy is designed to ensure optimum online visibility for the company and its products.
Consequently, being present and active on the Internet is no longer optional, as it has become consumers' first port of call when seeking information about a company (e-reputation) or a product or service.
For those of you who still have doubts, here are some further reasons why implementing a digital marketing strategy is so important for your business:
This is a content creation strategy designed to attract visitors with the aim of converting them into leads, and then into customers.
This is a strategy implemented on social media platforms to improve brand visibility, foster engagement, build a community and ultimately convert this community into customers.
This is a customer acquisition strategy through purchasing advertising spaces across different digital mediums like social networks and search engines.
This is an e-mail marketing strategy that involves sending incentive e-mails to prospects with the aim of acquiring or reactivating customers.
This is a content-based and technical strategy designed to position a website among the top results of search engines.
he digital world offers countless opportunities to enhance your reputation, generate traffic, acquire new customers and promote loyalty. The key to success lies in accurately tailoring your content and advertising to your target audience, combined with a thorough understanding of their customer profile and buying behavior.
As with any strategy, you'll want to clearly define the marketing and sales objectives you wish to achieve. These in turn will help you determine the resources you need to allocate to reach them. So, what's your goal?
What are the possibilities offered by an acquisition strategy?
We analyze your company, its market positioning, and your current digital channels.
We will work with you to define the marketing and sales objectives you want to achieve, and the key performance indicators you need to measure them.
Together, we will define your key personas and target customers in order to understand their behavior, needs, expectations, and challenges.
We will work hand in hand with you on all aspects of your digital strategy, taking market trends into account.
We estimate the budget required to implement the proposed strategy and can also advise on any necessary adjustments.
We develop an editorial plan for content, focusing on substance, form, and communication channel.
We measure the performance and make the necessary adjustments to achieve the set goals.
We will then carry out a SWOT (strengths, weaknesses, opportunities and threats) analysis of your company and your target market in order to:
We conduct an in-depth analysis of your current technical setup and your marketing positioning on all digital levers.
Our different digital experts then get together to brainstorm and propose a customized digital communication strategy as well as technical optimizations.
Performing an audit is a crucial step when it comes to assessing the performance of your company and its digital ecosystem. Eminence has the necessary expertise to help you identify the strengths and the areas of improvement in your ecosystem. Thanks to our personalized approach, we can help you understand the existing environment and define clear objectives to help improve your company's performance.
We work with you to understand your challenges and goals, so we can develop a digital marketing strategy tailored to your needs.
The definition of your business and marketing objectives plays a fundamental role in defining your digital strategy and the means we will use to achieve it.
For this, we use the SMART method aimed at defining an objective:
To do this, we use the SMART method, which aims to define a series of goals that are:
Specific: precise, concrete, and factual
Measurable: Objectives that can be quantifiable, such as KPIs
Attainable: With the resources available to achieve them
Relevant: In the current context and with the resources allocated
Time-bound: Within a given timeframe.
The digital strategy you adopt will vary according to your objectives and the marketing phase you're in.
As a buisiness-oriented company, we use KPIs (Key Performance Indicators) to measure the effectiveness of your strategy. Together, we select the KPIs that are relevant to your objectives. Thanks to our in-depth expertise in data analysis, we know exactly what information to collect to measure your success and evaluate the performance of your strategy.
Are you at a loss as to how to define clear, achievable objectives to better manage your business? No need to panic! Eminence is here to help you achieve the success you deserve.
The aim of this step is to precisely identify your primary (core) target and your secondary targets. These can be B2C, such as individuals, or B2B, such as companies.
Of course, within each segment, there may be different types of targets, from one product or service to another. So you'll need to adapt and personalize your digital strategy to effectively reach the intended audience.
If necessary, we'll work with you to prioritize the objectives to be achieved, based on an optimum ROI (return on investment).
We outline their characteristics of these personas using factual elements, but we also give them substance by adding a psychological dimensions, such as:
This is what we call personas: we put ourselves in the shoes of "real people" to identify their needs and goals.
We keep a constant watch on trends and developments in the digital market, which enables us to create innovative and successful strategies and to choose the most relevant channels and contents.
The communications budget is a decisive factor for any company. Implementing a digital strategy can cost a lot of money. However, it's essential to bear in mind that this expense is designed to generate sales and therefore revenue for the company.
Careful monitoring of key performance indicators enables us to ensure that investments are producing results, and to adapt the allocation of resources to achieve a better ROI.
The three key components of a marketing budget are the following: content, time, and placement.
Based on this list, we'll be happy to help you make any decisions you need to make to ensure the best possible return on investment (ROI).
A content strategy is intended to help you define all the creative work you'll be doing. It should be an extension of your overall communications strategy.
In this respect, a digital content strategy must be consistent with the other channels you use, both media and non-media, to ensure the coherence of your communications policy. You must therefore ensure the harmonization of:
Together, we can create a content and media plan that will enable you to synchronize all your communication, media posts and messages. We recommend that you create content for each objective, and each message.
A media plan generally outlines what you're going to communicate on a daily or weekly basis over several months. It provides you with a complete overview of your presence on your digital channels, including social media, ads, paid media, your website and blog.
As an agency specializing in data, we attach great importance to the collection of data and measurement of the actions implemented within the framework of your strategy. Together, we can set relevant key performance indicators, this will enable us to monitor and make the necessary adjustments to your digital tools accordingly.
Our methodology consists of identifying, selecting, and transforming raw data into valuable marketing intelligence. Thus enabling us to target, optimize, and perform more effectively.
by analyzing the profiles of your customers, visitors and your different audiences.
by delivering the right marketing message at the right time and at the right place, according to your target's expectations.
by maximizing the impact of your marketing campaigns and achieving your business objectives more effectively.
Eminence uses advanced tracking technology to collect information on the behavior of users of your website and your entire digital media ecosystem. This data is then processed by our analysts to build a solid base of insights, to better understand user behavior, and to identify all possible improvement or optimization paths.
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With consumer behavior constantly changing and the digital landscape evolving, businesses need a well-designed digital strategy that adapts to consumers' expectations, needs and search intents.
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