Having well-defined goals allows you to select the appropriate channels, measure your performance, and adjust your strategy accordingly.
E-commerce encompasses a range of marketing and sales activities involving the placement of targeted advertising directly along the customer's buying journey. The aim is to encourage consumers to buy from the e-commerce sites of different retailers.
Retail media in the digital world plays a similar role to Point of Sale Advertising (POS Advertising) in physical stores. E-retail aims to place supplier advertisements on their distributors' e-commerce sites, the retailers, acquired through an auction system.
The goal is to be visible to internet users during their purchasing journey, particularly at the moment they are interested in a product category.
Thanks to its growth, you can acquire essential data about your potential customers from the platforms of these retailers. This information can help tailor and optimize your ads for improved visibility and performance.
Displaying your ads ensures visibility for your audience, a guarantee of brand awareness and a source of loyalty for future online or in-store purchases.
You can reach an engaged audience that is already interested and already in a buying journey. They are therefore looking for information relevant to their purchase intention.
You can deliver messages that are relevant, more effective and less intrusive, in tune with your audience's needs and likely to help them in their purchasing decision.
The data collected by retailers does not come from third-party cookies but from so-called first-party data, directly provided by customers and prospects.
Targeting a receptive audience precisely, combined with total control over your bids, will help you to guarantee a good return on investment, especially as competition is still limited on this channel.
Did you know?
Implementing a strategy based on digital e-retail media can be a powerful approach to increase your brand visibility, stimulate sales, and effectively reach your target audience on e-commerce platforms.
By placing your ads on the homepage, category pages, search pages, or product pages, you can choose the most opportune moment to engage with your target audience, based on the different stages of their purchasing journey.
To succeed in your digital advertising strategy on e-commerce platforms and sites, it's essential to pay special attention to several fundamental points.
Having well-defined goals allows you to select the appropriate channels, measure your performance, and adjust your strategy accordingly.
Analyze the online data and behavior of your target audience to tailor your strategy, personalize your messages, and reach them more effectively.
Build partnerships with relevant retailers based on your business activity, their popularity with your target audience and the potential return on investment.
I Invest in attractive, engaging advertising content, tailored to your target audience and including powerful calls to action.
Regularly collect and analyze data on the performance of your e-retail media campaigns for campaign optimization.
Want to sell your products or services online?
By combining an online e-retail media strategy with in-store POS advertising, you can increase your reach, and engage with your target audience both online and directly in-store.
Nous fixons ensemble les objectifs commerciaux et marketing à atteindre et déterminons la cible que vous souhaitez toucher.
Nous comparons les plateformes pertinentes et en adéquation avec vos objectifs, en fonction de leur audience des performances que vous souhaitez atteindre.
Nous sélectionnons les types d’annonces et emplacements les plus appropriés sur la plateforme dans le funnel de vente.
Nous préparons les contenus visuels et rédactionnels en vue de leur diffusion, en correspondance avec les critères de ciblage choisis.
Nous réalisons le suivi des métriques des annonces publicitaires, pour effectuer des ajustements selon les tenances observées.
Do you want to increase sales, generate traffic, acquire new customers, improve visibility, brand recognition, or increase customer engagement?
Before launching your e-retail media strategy, we clearly define your marketing and sales goals with you, as well as the KPIs and metrics that will allow us to track them.
We also identify the target audience in order to personalize your ads and maximize their relevance. To do this, we may use the first-party data provided by our selected platform:
We start by identifying the e-commerce platforms where your target audience is active and which seem most suitable for your digital e-retail media strategy.
When developing an e-commerce media strategy, it's essential to work closely with the online retailers you want to advertise with.
Once the relevant e-commerce platforms have been identified, we examine the advertising channels available on these platforms:
We analyze the benefits, performance and costs of each channel and location to determine which ones best match your objectives and budget.
Did you know?
Choosing the right location is essential to ensuring your visibility:
90% of sales are made on the first results page.
30% of sales are made on the first 10 references on the first page.
We specialize in creating impactful and appealing advertising content that grabs the attention of your target audience by leveraging:
We ensure that your ads are consistent with your target audience and harmonize with the user experience on the chosen e-commerce platform.
Next, we choose the most suitable targeting criteria based on your objectives:
Once your ads are live, we closely monitor their performance using analytics tools provided by e-commerce platforms, such as click-through rates, conversions, and return on investment. We can generate reports on different stages of the sales funnel to identify interactions and pain points.
Based on the results and trends, we continuously make adjustments to optimize your campaigns and improve outcomes. We also take into account seasonality (e.g., Christmas, Black Friday, Summer Sales) to provide recommendations for your ad placements.
To maximize your performance, we suggest running the following in parallel:
As a digital agency specialized in online advertising, we offer personalized solutions tailored to your specific needs.
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