Clearly define your commercial objectives, market positioning, and strategies to reach your target audience.
An e-commerce website is an online platform that enables companies to sell their products or services.
In a broader sense, "e-commerce" refers to all commercial transactions carried out online.
Whether you're setting up your core business or developing the growth potential of your existing business, the Internet offers excellent business opportunities.
In today's world, nearly two-thirds of the global population has internet access and owns a smartphone. Given the high rate of mobile device ownership, widespread internet availability, and ease of access, having an online presence is now essential for any business.
The reasons for developing a high-performance e-commerce website are as follows:
By creating an e-commerce website, you have the opportunity to expand your market and increase your sales beyond your current physical locations, potentially reaching a global scale.
Your e-commerce website operates 24/7, enabling your products and services to be accessible at any time and from anywhere.
By eliminating the expenses associated with a traditional physical store, such as rental fees, personnel costs, inventory management, and operational charges, you can achieve better profitability via e-commerce.
A well-designed e-commerce website facilitates and streamlines the purchasing experience for customers, offering easy product browsing, detailed descriptions, customer reviews, and quick checkout processes.
Through your e-commerce website, you can gather valuable data on customer behavior and purchasing preferences, enabling you to recommend products and target your marketing campaigns more effectively.
Implementing cross-selling and upselling strategies, such as offering complementary products or special associated offers, allows you to increase the average order value.
In today's commercial landscape, having an e-commerce website is essential to avoid missing out on business opportunities in the face of competitors who are already present online.
Dans le paysage commercial actuel, il est essentiel d'avoir son site e-commerce, pour ne pas manquer d’opportunités commerciales, face à vos concurrents déjà présents en ligne.
Did you know? Key statistics from 2021:
To develop a solid, secure and user-friendly online sales platform that efficiently manages your product catalog and simplifies online purchasing, you'll likely need to call on a professional web agency specializing in e-commerce website development.
At Eminence, your e-commerce website agency, our developers specialize in content management systems (CMS) tailored to online selling platforms, such as Prestashop, WooCommerce, Magento, and Drupal.
Our team assists you in Mobile-First design, a crucial aspect of e-commerce website development, ensuring adaptability to larger screens. For many businesses, implementing Mobile-First on their website is essential to attracting customers.
Key considerations for a successful e-commerce website:
Clearly define your commercial objectives, market positioning, and strategies to reach your target audience.
Provide a smooth and intuitive navigation, fast page loading, simplified ordering processes, and clear information.
Create an appealing design that reflects your brand identity with consistent colors, high-quality visuals, and a clear structure that highlights your products.
Ensure accuracy in product descriptions, images, technical details, stock availability, and pricing. Consider search and filtering functionalities.
Ensure compatibility with your internal tools for stock management, orders, invoices, and customer relations.
Protect customers' sensitive data (GDPR compliance), utilize security protocols (HTTPS), and secure payment options.
Leverage marketing techniques to generate traffic and increase visibility through SEO, SEA, social media, and email campaigns.
Provide responsive and high quality customer support, a clear refund and return policies, and encourage customer reviews and testimonials.
Track performance to understand and influence user behavior, conversions, traffic sources, and cart abandonment rates.
Anticipate future needs and plan for adding new features and updating your e-commerce website.
Do you have an e-commerce website development project?
Have you heard of m-commerce?
M-commerce, or mobile commerce, is a subsegment of e-commerce that encompasses all transactions carried out over the Internet using wireless technologies and mobile applications on devices such as smartphones.
In our blog article, we provide advice and highlight important considerations for this specific channel, including:
We determine the objectives of your website and translate them into the needs and functionalities to be developed.
We compare different platforms and content management system (CMS) solutions, as well as hosting options, to select the most suitable ones for your project.
We work on the visual design, paying particular attention to the website's usability and navigation flow for a fluid user experience.
We address the creation of product pages and their components, as well as the addition of user-friendly functionalities for them.
We add or develop the necessary features for an e-commerce website, ranging from article management to order processing and delivery.
We proceed with the website's production and conduct tests to ensure the proper functioning of its features, before the go-live of the site.
We can train your team in the use of the website, and offer preventive maintenance and performance monitoring services.
We collaboratively define the objectives of your e-commerce website, including your positioning, target audience, and alignment with your overall business strategy.
We then translate these objectives into specific needs and functionalities, detailing them in a specifications document that guides the development process.
This document serves as a roadmap for various aspects of your future e-commerce website, such as the website structure, brand identity, layout, desired functionalities, constraints, team involvement, budget, and timelines.
Based on your goals and needs, we conduct a comparison among relevant market players to select the most suitable e-commerce platform, such as WooCommerce, Shopify, Magento, or PrestaShop.
The following aspects should be taken into consideration:
Finally, we recommend the most appropriate hosting service to meet the requirements of your e-commerce website. Our criteria includes the reliability, performance, loading speed, availability and data security of the hosting service.
Note that an.e-commerce website can also be developed within your existing website.
We work on the visual design of your future e-commerce website, aiming to create an attractive and cohesive design that reflects your brand and attracts users. We ensure that the design is adapted to the online shopping experience and respects accessibility principles, this includes:
We translate the structure and design of the e-commerce website into mock-ups and wireframes to out your plan your website’s page layouts, navigation elements, forms, and call-to-action buttons (CTAs).
Site ergonomics, visual appeal and fluid navigation are all crucial elements in capitalizing on a pleasant user experience and maximizing the chances of guiding users through the sales funnel to conversion.
We collaborate with you to design relevant and detailed product or service pages that instill trust and have a strong impact on conversion. The objective of this is that you will be able to:
Depending on your business, it may also be beneficial to add additional features, such as:
Based on your predefined needs, we can install or develop essential features for your e-commerce website, including:
We'll help you seamlessly integrate all internal tools into your future e-commerce site, including:
We then move on to the overall production of your online sales site and carry out the final configurations, such as:
Throughout this process, we carry out user testing to ensure that your e-commerce site runs smoothly throughout the sales funnel. We check navigation flow, cross-device and cross-browser compatibility, all functionalities and the seamless integration of your internal tools.
This allows us to identify and correct any bugs and user experience issues.
Once your e-commerce site is online, we can train your teams to use the e-commerce site, in particular for product, order and customer management, if required.
We can also work with you to establish a maintenance plan to update functionalities, address any technical issues, and ensure website security.
With data analysis tools, we can track and profile your website's performance, analyze your data, and understand user profiles and your audience.
This continuous monitoring also helps identify potential pain points of encountered by potential customers, leading to shopping cart abandonment. By continually optimizing your website, we can improve conversion rates, customer satisfaction and, ultimately, your company's bottom line.
To attract traffic to your e-commerce site, it's essential to implement a strategy focused on creating relevant content related to your products or services. This will maximize your chances of appearing in the natural search results of search engines such as Google.
You can also establish a paid advertising strategy with search engine advertising to appear at the right time and in the right place when users are interested in the products you have to offer them.
Do you want to boost the launch of your new e-commerce site?
Our team of developers is at your service to explore your e-commerce projects and guide you through the creation or renovation of an e-commerce site that combines performance, user-friendliness and design.
Copyright © Eminence All Rights Reserved.