Attract visitors to your website and various communication channels, convert them into leads, and segment them using the data collected.
Direct e-mailing uses techniques and tools that automate your day-to-day, time-consuming marketing tasks to generate leads and customer loyalty, while improving your productivity. .
Automated marketing is a strategy that allows you to execute, manage, and automate your marketing communication tactics. Executed with the aid of powerful tools, we replace your manual and repetitive sales processes with automated and personalized processes for each of your potential customers.
It's also an excellent tool for maximizing your lead generation, offering comprehensive automation solutions to your customers, and improving your ROI.
In this way, marketing automation is therefore a perfectly adapted strategy, especially for your e-commerce sites, to encourage your visitors to initiate a first or repeat purchase, while focusing your mailings on building customer loyalty.
Marketing automation allows the automation of repetitive tasks, such as sending emails, managing social networks, or tracking leads.
Automation enables the execution of marketing actions swiftly and consistently, without requiring manual intervention at each step.
The advantage is that you can segment your audience and send personalized messages based on their preferences, behaviors and the needs of each prospect or customer.
Thanks to the features of this type of marketing, you can set up automated e-mail, push notification or SMS campaigns to maintain regular engagement.
These effective campaign tools generate detailed reports to track and measure results.
Marketing Automation allows you to save precious hours and quickly improve the user experience and customer relationship of your brand.
Why not integrate this tool into your digital strategy?
Did you know?
Automation is a powerful tool for converting prospects into customers and managing them. By segmenting your database and dynamically managing your lists, you can significantly improve the engagement of your email campaigns.
Our agency's email marketing specialists are at your disposal to:
Our agency uses the efficient tools such as Hubspot, SalesManago, ActivCampaign, and Sendinblue, in particular, to create personalized scenarios based on your buyer journey and your conversion funnels.
Attract visitors to your website and various communication channels, convert them into leads, and segment them using the data collected.
Provide your database of prospects with relevant and valuable content that matches their interests and needs to guide them throughout their purchasing journey.
By evaluating your prospects' behavior and audience scoring, you can identify conversion opportunities and trigger automated actions.
Use automation to create a strong relationship with your existing customers and maintain the relationship, thanks to personalization and segmentation.
Regularly analyze the results of your campaigns, to adjust their parameters: scenarios, content, segmentations, and A/B tests, etc.
The implementation of an automation strategy is an iterative process. Test, measure, and regularly adjust your actions to maximize results and respond to the changing needs of your audience.
What are the factors that can boost your results?
Some Key Figures on Marketing Automation
Nous définissions les objectifs commerciaux ou marketing à atteindre, ainsi que les KPI qui nous permettrons de mesurer leur atteinte.
Nous segmentons votre base de données en sous-groupes définis selon leur comportement d’achat, leurs centres d’intérêt ou besoins.
Nous créons des contenus de formats variés, en adéquation avec la segmentation client et adaptés à la phase du funnel ou il se situe.
Nous élaborons les différents scénarios d’ouverture et d’interactions de nos messages avec notre cible et attribuons un score de qualification client.
Nous mesurons les performances obtenues lors de chaque phase du funnel de vente et optimisons notre stratégie selon les enseignements.
We discuss together the specific objectives you wish to achieve with your automation strategy. These objectives must be measurable and aligned with the overall vision of the company.
You can choose from several goals depending on your requirements:
We then define the key performance indicators (KPIs), that will allow us to measure the achievement of your objectives. For example: opening rate, number of qualified leads, conversion rate, repurchase rate, etc.
If you don't already have a customer database, now's the time to create one for collecting e-mails, via:
The objective is to collect information about visitors and integrate them into your database.
Then, we analyze your contact database and segment it based on relevant criteria, such as online behavior, interests, and preferences. This allows us to personalize the messages broadcast and optimize targeting, depending on the stage your prospect is at in the sales funnel.
To capture the attention of customers, we develop attractive and relevant content, adapted to each segment of your audience. Several methods can be used and combined for better performance:
The content and formats can vary depending on the stage your prospect is at (awareness, consideration, conversion, loyalty). Their needs will not be the same depending on whether they are in a "passive" information phase or in a purchasing comparison phase.
You can opt to send personalized offers, product recommendations, incentive messages or special discounts to trigger purchases.
Capture your prospect at the right time thanks to SEA
Once the content is created, we configure automation scenarios based on user actions or specific trigger events:
We can help you automate repetitive tasks that are based on predefined conditions. Our scenarios are programmed from an entry point that segmented your contacts and aims to drive them to perform a specific action.
We assign a score to each of your contacts, this lead scoring is based on the interaction made. The more engaging it is, the higher the number of points generated will be. Once the score has reached a certain defined threshold, we consider that the lead is ready to be contacted to move to the conversion stage.
To further optimize their opening rate, we create emails adapted to different formats and email software. We incorporate a responsive design approach so that they can be perfectly viewed on all types of devices.
The final step involves measuring the performance of your automation strategy and analyzing the data to make informed decisions. We use this data, collecting results for each scenario, phase and e-mail, to determine :
We also offer email marketing, which consists of sending an email to a list of contacts (one-to-many). It usually serves a fairly broad purpose, such as announcing promotions, new products, sharing information and new content via a newsletter, or implementing marketing automation.
These emails are thus more timely and individually calibrated for each user depending on their progress in the customer journey.
Given the stakes of customer conversion and loyalty, we wanted to specialize in this complementary service to allow you to acquire leads while improving your productivity.
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