An excellent tool for all companies, with low advertising costs and various types of ad formats available.
All activities related to the distribution of paid ads on social media, via Social Ads platform (Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads).
A well-executed social media strategy, whether organic or paid, is essential for businesses today.
Furthermore, a strategic social media marketing plan can help to drive targeted and high-quality traffic to your website.
Social media platforms provide an ideal ecosystem for increasing your company's visibility and strengthening brand awareness among potential customers. They are effective instruments for enhancing online customer engagement and promoting your brand image.
But their benefits don't stop there, while nearly 60% of the world’s population is active on at least one social network. Let's explore what they can bring to your company.
Social media platforms offer an ideal environment to increase your company's visibility and enhance brand awareness among potential customers.
Social media enables you to interact directly with your audience. By actively engaging your community, you can build loyalty and encourage positive recommendations.
By sharing interesting content and including links to your website, you can attract qualified visitors who show an interest in your business and are more likely to convert.
Social media platforms provide analytical tools that allow you to gain a deeper understanding of your target audiences and adjust your marketing strategy accordingly.
Social media platforms enable targeted promotion of your offers, optimizing your advertising investments and delivering a higher return on investment (ROI).
Instant information dissemination enables you to monitor your competitors' marketing strategies and react quickly to market trends.
You can monitor brand mentions, respond to comments, and proactively resolve any issues, thereby building trust with your customers.
To generate traffic, it's important to regularly update your brand's social media feeds with audience-appropriate content to help increase your website's visibility.
However, attracting targeted traffic to your site through social media and content is not enough. Your website must be optimized to naturally guide visitors through the conversion process.
Social media platforms are also a valuable source of information, in both B2C and B2B contexts. By interacting with you, your customers provide key data that should be taken into account when making strategic decisions, such as:
Being present on social media is an excellent opportunity to better understand your customers and their expectations, giving you a competitive edge.
Use compelling, relevant and engaging content to capture your users' interest and encourage them to interact with your brand.
Create an online community on social media by following best practices, such as responding quickly to comments and addressing your audience's concerns, in order to build a strong relationship with them.
You can target specific audiences on social media through your advertising campaigns to maximize the effectiveness of your ad spend and help you generate sales.
Measure the performance of your campaigns and regularly analyze your social media data to identify the most effective tactics and optimize your content strategy.
To save time and gain immediate visibility, you can opt for a paid social media strategy, which involves setting up paid advertising campaigns on the social media platforms that your target audience visits.
The goal is not only to reach the right audience and build brand awareness, but also to help you to:
What's more, since users have to be logged on to these platforms, you can achieve precise targeting in compliance with third-party data regulations.
An excellent tool for all companies, with low advertising costs and various types of ad formats available.
Highly popular among Gen Y and Z, Instagram is an excellent aspirational platform for connecting brands with people.
WhatsApp ads make it easy to interact with customers and create interesting conversations about marketing or customer support.
Messenger is a great way to strategically engage your target audience, for example through chatbots, and help generate conversions.
TikTok, the world's most downloaded app, is favored by 15-25-year-olds and leverages the virality of video formats.
The professional networking platform LinkedIn is ideal for reaching your B2B audience, with specific targeting criteria.
Pinterest offers a unique way to market your brand and products as a visual search engine.
Snapchat is a very popular app among young people. It is a great platform for reaching this younger target audience, who thrive on instant sharing and snackable content.
The famous video-sharing platform offers precise targeting, with different advertising formats available.
When implementing a digital strategy focused on social media, several factors can help you reach your objectives, such as:
A social media community is a group of people who come together around a common interest. By listening to and engaging with their audience, brands can ensure that their customers actively participate in conversations on their digital platforms, creating a sense of belonging.
Therefore, to stand out on social media, it is essential to regularly animate your social pages, create relevant and tailored content for each network, and build your online community.
We conduct a social media audit on your existing social networks to understand your current strategy and identify areas that could be further optimised.
We analyze your strategy, comparing it with that of your competitors in every aspect, so we can identify key takeaways.
Together, we will set the key objectives and the strategy to be adopted to reach them, both in terms of platforms and content.
Together, we will develop a detailed monthly media plan and create content based on the desired objectives.
We continuously measure the performance of your social media advertising campaigns and adapt them to ensure that the strategy is meeting your objectives.
This stage involves understanding your brand's positioning in the marketplace, its ethos, DNA, and ambition as a company. Our aim is to identify your value proposition and your unique points of differentiation so that we can leverage them in our communication actions.
To do this, we will focus on:
This will enable us to pinpoint any immediate adjustments that need to be made to your strategy, and to advise you on your overall vision of paid social media in order to achieve long-term goals.
For any strategy, a comparative analysis is required, based on a study of your main competitors' social media advertising, with particular attention paid to:
Together, we will define the marketing and business objectives, as well as the framework for your social media strategy based on the insights gained from the first two steps. This will include the following:
Our social media agency offers a carefully crafted content strategy tailored to the objectives you wish to achieve, whether it's to build brand awareness, increase consideration, or drive conversions.
Together, we will look at:
Next, we proceed to create the copywriting and design for each post, and then assist you in adapting your media plan and creating ads that align with your objectives for paid advertising on social media.
Combine Social Paid and SEA for a winning strategy!
We implement reporting tools to track the specific key performance indicators (KPIs) that we have defined together. To ensure complete visibility of your social media advertising campaigns, we provide you with a personalized dashboard.
We continuously monitor your social media performance to deliver a detailed report that includes our observations, what worked or didn't work, and the current market trends. We share our recommendations and, as needed, adjust post scheduling and the social strategy while maximizing your return on ad spend (ROAS) with social media ads.
The 2023 report by the Transnational Institute provides compelling evidence of the impact of social media on the success of businesses. With 81% of companies using social media to promote their products or services, it is clear that businesses recognize the relevance of these platforms.
Furthermore, the report reveals that a majority of these companies report tangible benefits such as increased sales and improved customer service.
As an expert social media agency, we can help you navigate the endless possibilities offered by social media advertising, while understanding your sales funnel to help you define a concrete plan of action.
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