Make sure the site's structure is well organized for smooth navigation, both for users and for the search engine spiders that crawl your site to improve its ranking. Think sitemaps, robots.txt, URLs, etc.
This refers to all the strategies and techniques deployed to improve the ranking of a web page, website as well as a web application in the results page of a search engine.
Did you know that 68% of online experiences start with search engines? Search Engine Optimization (SEO), or organic ranking, is crucial for any business, as it has a direct impact on your visibility in search engines and brings many benefits.
By optimizing your SEO, you increase your chances of appearing in search results when users make queries related to your products or services.
Unlike paid advertising, SEO generates organic and sustainable traffic, which is not only free, but is maintained over time once your website is well positioned.
Using specific keywords allows you to target users actively seeking information, products, or services related to your business.
Users tend to trust the first organic search results, which strengthens the credibility and perception of your brand.
Once the initial effort and time investment have been made, SEO offers one of the best returns of any long-term digital marketing strategy.
With SEO, you optimize user experience, improve satisfaction and encourage engagement, thanks to high-quality content, ease of navigation, responsiveness and much more.
By optimizing your website and outranking competitors who may have neglected their SEO, you can attract more prospects and customers.
With an effective SEO strategy, you can position your business optimally on search engines and foster long-term growth.
Did you know?
While organic ranking may seem like a straightforward strategy, implementing it requires adherence to numerous criteria set by Google, long-term planning, and regular monitoring to stay aligned with your target audience's needs and ensure a good return on investment. To do this, you must:
Google relies on over 200 factors to position your website!
SEO Strategy - Optimizing McDonald's Switzerland Website in 3 Languages
As an expert SEO agency specializing in organic search, we are constantly updating our knowledge to advise you on the latest SEO optimizations required based on Google's algorithm updates, of which there are nearly 500 per year!
Make sure the site's structure is well organized for smooth navigation, both for users and for the search engine spiders that crawl your site to improve its ranking. Think sitemaps, robots.txt, URLs, etc.
Write articles that match your target audience's queries, so that Google considers your content relevant and boosts your pages in organic search results. Follow the best practices in terms of length, semantic groups, tagging, etc.
Structure your content so that search engine bots understand the content of your pages, using Hn tags applied to titles and subheadings that have also been SEO-optimized with your keywords.
The success of your SEO strategy depends on the combination of several key success factors:
We recommend that our customers explore the various tools created by Google to facilitate user searches: Voice Search, Lens, Local Search, Discover... These are all ways in which you can position yourself using written, audio and video content to improve your organic SEO!
We identify relevant search terms for your business and study your competitors' SEO strategies.
We analyze your website based on several key SEO criteria to identify pages that need optimization or improvement.
Together, we establish the key performance indicators (KPIs) to be achieved, evaluated based on your current situation, ambitions, and market data.
We start by studying your industry, analyzing your competitors and their positioning to identify keyword search trends in your business environment.
Using our SEO tools, we can search for frequent queries from your target audience and know their monthly search volumes. We pay particular attention to:
To develop your SEO content strategy based on your audience and define future actions, we verify:
This comprehensive SEO audit of your website enables our specialized experts to identify the pages to optimize and the qualitative keywords to target. We then provide you with a concrete action plan to help boost your search engine rankings.
We work with you to define relevant SEO KPIs for your company, based on your business objectives, such as the number of organic visits, your Google ranking for priority keywords, click-through rate (CTR) per keyword, conversion rate and so on.
We take into account data from your target competitors, as well as generally observed average values.
We will implement an optimal SEO strategy that includes:
What are the key points to keep in mind for UI/UX and mobile design?
Following the initial step, we determine whether new content needs to be created or existing pages need to be optimized and updated to provide content that aligns with your target audience's queries.
The page content is written in accordance with SEO copywriting best practices:
How CHUV Boosted its Presence in Local Search
We provide you with a monthly report containing KPIs, achieved objectives, and a thorough analysis of your SEO. This report summarizes the adjustments made during the past month, including error corrections, implementation of meta titles and descriptions, URL corrections and rewriting, image optimization, semantic corrections, structured data, and progress made in the backlink strategy.
Based on this information, we offer recommendations for the upcoming month to improve your content, click-through rate (CTR), and bounce rate.
SEO has a sustainable competitive advantage because once your organic ranking is optimized, it becomes very challenging for competitors to displace you. It's even better when it is maintained over time, as the reputation of your domain name continues to grow!
We can also combine organic SEO with paid advertising, as using both types of SEO increases your chances of:
Going further
As an agency specializing in SEO strategy, we place great importance on organic search, because its quality helps you acquire traffic and customers.
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