Carry out interviews, surveys and tests with users to gather information that will help guide and possibly evolve the design.
Interdependent approaches in the design of websites, applications, or software.
UI focuses on the visual appearance and interactivity of user interfaces, while UX focuses on the overall user experience.
According to a study published on Research Gate, approximately 94% of first impressions are related to design.
The main goals of UX and UI design are to improve the user experience by optimizing the performance and ease of navigation of your website, mobile app, or application.
Our web design agency supports you in these different components:
User Experience (UX): Refers to the way users interact with your website, and aims to provide a positive, intuitive experience.
Objectives: Optimize usability, clarity of navigation, and overall user satisfaction.
Methods: Organization of information, navigation flow design, simplification of forms, and highlighting important CTAs (calls to action)
User Interface (UI): Represents the visual aspect of the website and how elements are presented to users.
Objectives: Capture visitors' attention and enhance the credibility of the company.
Methods: This includes the choice of colors, fonts, images, and icons, as well as the graphic layout and arrangement of elements on the pages.
Responsive Design: Design that allows the website to automatically adapt to different devices and screen sizes, such as computers, tablets, and smartphones.
Objectives: Ensure an optimal user experience regardless of the platform used, avoid frustrating display and navigation issues.
Mobile-First: Design the website with the mobile experience in mind.
Objectives: Ensure that the site is adapted to mobile screens, to offer fluid navigation and accessible content, all of which will have a positive impact on Google rankings.
A well-designed and user-friendly website enhances the company's brand image, increases user engagement, reduces bounce rates, promotes visitor conversions into customers, and encourages customer loyalty.
Moreover, a positive user experience can lead to positive recommendations and word-of-mouth, which can contribute to business growth.
Understand customer logic to improve their experience and your performance !
By creating a user-friendly, intuitive and pleasant interface, you'll make it easier for your audience to navigate, and increase their satisfaction and loyalty.
It will helps you capture users' attention and encourage them to explore your website or app further, making them more likely to return and recommend you.
If your users easily find what they are looking for and you offer attractive content, they will be more inclined to stay and explore your site further.
By making conversion actions clear and easy to accomplish, without potential obstacles, you guide users towards the actions you want them to take.
You convey your values and visual identity through a well-designed, attractive, and consistent interface, reflecting the quality and professionalism of your company.
Would you like to know if your site is user-friendly?
Focus on CX Design, the Customer Experience
CX Design (Customer Experience Design) involves designing and improving the overall experience of a customer when interacting with a company, product, or service, before, during, and after the conversion.
CX Design focuses on understanding customers' needs, expectations, and emotions to create positive and memorable experiences.
It should be clear for the traveler, with the right landmarks in the right places to facilitate their journey and allow them to reach their desired destination, feeling like they had a pleasant trip.
To achieve this, UX and UI design must take into account users' profiles, needs, and expectations to facilitate their navigation on your digital platforms.
Quels sont les fondements de la conception d’une expérience personnalisée ?
Carry out interviews, surveys and tests with users to gather information that will help guide and possibly evolve the design.
Carefully consider the organization, structure, and hierarchy of content and features to facilitate navigation.
Create a clear, attractive, and accessible interface: colors, typography, layout, icons, and graphic elements.
Make interactions intuitive, smooth, and predictable to reduce friction, errors, and obstacles in navigation.
Ensure a user-friendly and easy-to-use interface, that is also accessible for people with disabilities.
Adopt a holistic approach, taking into account aesthetic, functional and psychological aspects of design.
By combining these fundamental design principles, Eminence, your UX and UI design agency can helo you to create efficient, intuitive, and enjoyable user interfaces for both web and mobile, whilst meeting user needs and helping you to achieve your goals.
How did we optimize McDonald's Switzerland's UX and UI during its AEM migration?
If you want to better consider user experience when creating or redesigning your website or mobile design, here are the key points to consider:
What about accessibility?
WCAG (Web Content Accessibility Guidelines) are international guidelines aimed at making web content more accessible to people with disabilities (visual, hearing, motor, or cognitive impairments).
WCAG provides detailed and evolving recommendations structured around four fundamental principles:
It's more effective to incorporate accessibility at the early stages of your project to avoid going back and redoing the work.
We conduct an analysis of your users' profiles to better understand their behaviors, needs, and motivations.
We assess your current assets to identify any potential issues and then define the goals and KPIs to be achieved.
We determine the structure and placement of content and graphic elements, which we present to you through mockups.
We create the visual design of the interface, taking into account user insights, and work on all interactive components.
We conduct tests to ensure smooth and easy navigation and address any potential obstacles encountered.
We deploy the interface and develop functionalities while embracing a continuous improvement approach.
We will start by studying your target audience and users in order to:
Techniques such as interviews, surveys, observations, and analysis of existing data are particularly useful in gathering this information.
We conduct an audit of your current website to identify areas for improvement, including aspects of ergonomics, design, visual identity, and ease of navigation. Concurrently, we perform a competitive benchmark to gain insights on the best practices and trends in your industry.
Once the environment is evaluated, we collaboratively define the business objectives and conversion goals you wish to achieve with your website or application. These objectives may include specific actions such as sales, registrations, downloads, etc. We assign them KPIs to track performance.
We imagine and design a clear and logical information structure to organize your content, the arrangement of elements, and functionalities. We present this to you in the form of:
Once the concept and architecture are defined, our design teams delve into the visual design, including the selection of colors, typography, icons, and images that align with your brand's visual identity and create a pleasant visual experience. We also establish the design of essential graphical elements such as headings, CTAs (call-to-action buttons), and links to ensure continuity and consistency across pages.
We ensure that interactions and transitions are smooth, intuitive, and meet user expectations between different sections of the interface. We encourage the use of subtle animations, for example, to guide users and enhance their experience.
Before deploying the design, we conduct user tests on your website or application to evaluate ergonomics, usability, and the overall user experience. We observe how users interact with the interface, gather their feedback, and identify encountered obstacles and potential areas for improvement.
This step is essential for enhancing the interface, resolving issues, and optimizing the user experience.
After validation of the previous steps, our developers can integrate the interface and create or install the desired functionalities. We make sure that the interface is correctly implemented and works optimally on all devices and browsers.
Finally, we implement performance monitoring and analyze data to understand how users interact with the interface. This includes:
This information enables us to make continuous adjustments and improvements to optimize the user experience and boost conversion. UX/UI design is a process that requires constant improvement based on customer journey analysis and navigation data.
UX/UI design is an interdisciplinary collaboration among various fields such as graphic design, cognitive psychology, ergonomics, and web development.
At Eminence, your web design agency in Geneva, we offer a comprehensive approach to fulfill all your web and mobile projects.
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